Ecommerce Products Rating System
Having a products rating and review function on your ecommerce site can really improve your business. It is a great sales tool to help buyers make their purchasing decision. Over the past few years as online shopping has grown exponentially, more and more ecommerce businesses are beginning to use this type of rating and review system. Well known online retailers such as Amazon have made it an important part of the online shopping experience. Consumers are able to get an idea of what to expect if they buy the product and can read about the experiences that others have had with it. This allows consumers to trust both your products and your store.
A large percentage of online shoppers browse the internet to research products before they buy. In fact, studies have shown that 77% base their decision to make a purchase on products rating and the reviews of other customers. 63% of consumers are more likely to purchase something if they see reviews and 59% value the opinions of real people over that of experts. Online shoppers have grown accustomed to reading and writing reviews as well as relying on user ratings to determine product quality.
There are several benefits of having a products rating and review feature included in your ecommerce site. Here are just a few of them:
- You receive free word of mouth advertising
- Product reviews are user generated content that is updated often so search engines will continue to crawl your product pages
- User reviews might contain keywords that you did not intend on optimizing for such as competitor brands, which can possibly improve search engine rankings
- There is a good chance that consumers who write a review on your site will also leave a review on other sites which will link back to your product page, therefore boosting the number of backlinks to your website
- Consumers will be more willing to purchase from your store
- These reviews can help you figure out which products are worth keeping and which ones are not going to cut it
So what happens when you get a bad product review? It turns out that bad reviews are not as detrimental as you might think. Bad reviews are actually needed in order to maintain an online store's credibility. An e-commerce site with nothing but positive products rating and reviews will appear less authentic in the eyes of a consumer. A product that has a balanced number of good and bad reviews or primarily good and a few bad reviews is very prevalent. If you offer a complete line of similar products, your overall product sales should still grow even though a particular product with bad reviews will get less sales. Negative ratings and reviews can also help reduce the number of returns or complaints, because the people buying the product should have a good idea of what to expect when they receive the item.
The more reviewers who spend time writing a product review on your website the better. Not only does it show that your products are popular, but also that a lot of people are buying from your e-commerce site. A good way to have more people review your products is to request their opinion after some time has passed from the date of purchase. You can give them a reward such as write a review for a chance to receive a free gift, a discount or a gift certificate. It's important to have the products rating and review process as easy as possible, use a star rating system and break it down into categories for more organized reviews.
Now is the perfect time to set up a consumer product review system for your e-commerce site. Give your consumers the ability to rate and review any or all of the products within your online store. With the right ecommerce solution, you can easily manage ratings and reviews from your own store admin and choose to either manually or automatically approve new submissions.